World Rubber Day on 12th September 2017
For World Rubber Day – the German image campaign ‘Rubber: We move our World’ is now in the English language too
On the occasion of World Rubber day on 12th September 2017, the WDK (Wirtschaftsverband der deutschen Kautschukindustrie/German Rubber Industry Trade Association) presented its German image campaign under the international slogan ‘Rubber: We move our World’, now too in the English language. The image films of the various ranges of application for rubber were subtitled in English on the internet site www.WeMoveOurWorld.com. The films released in April 2017 are thus now available and intelligible to a global public.
The WDK’s Managing Director, Boris Engelhardt, indicated the double thrust of the campaign: ‘With the aid of the image films we are raising awareness that rubber as a raw material can no longer be thought of as dispensable in our highly technical, and highly mobile, world. Without elasatomer products there would be a standstill in the truest sense of the word. In the films we also graphically emphasise the efficiency of the German rubber industry, which is the technological wold market leader.’
The informative short films highlight the whole range of application of rubber products: foodstuffs, health, mobility, energy, leisure and household. In doing this, they present not only rubber as a material, but also the various manufacturing processes, as well as showing the products on site. At the same time, they let people who experience the ‘fascination of rubber’ in their job every day have their say.
The German Rubber Industry Trade Association is the lead organisation for German manufacturers of tyres and technical elastomer products. It represents a good 160 companies with around 75,000 employees, with a total annual turnover of more than eleven billion Euros.
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